ALIFE Alife was founded in the late 90`by a group of young artists and designers in Downtown New York. Since then Alife has become an international respected brand working within the fields of fashion, music and urban arts with people/artists such as: Wu Tang Clan, John Mayer, Q-tip, Moby, Kangol, Rebok, Levis, Deitch Projects, Mass Appeal Magazine, Biz Markee, Timberland Boots, Saucony, Adidas amongst others. Today Alife footwear and apparel is carried by top retailers in Scandinavia and throughout the world